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Why Private Label is Here to Stay
The presence of private labels has been felt for many years now. It was even noted last year that private label sales grew three times faster than the manufacturer’s brands[1]....
Why Private Label is Here to Stay
The presence of private labels has been felt for many years now. It was even noted last year that private label sales grew three times faster than the manufacturer’s brands[1]....
Factors that Shape Consumers' Pet Food Preferences
The rise in sales of organic, natural, healthy pet food is a reflection of the lifestyle of the pet owners. But what really drives the pet owners to buy the kind of pet food for their...
Factors that Shape Consumers' Pet Food Preferences
The rise in sales of organic, natural, healthy pet food is a reflection of the lifestyle of the pet owners. But what really drives the pet owners to buy the kind of pet food for their...
Human Grade Ingredients in Your Brand
In an upswing trend are sales of pet foods with human grade ingredients. It’s safe to say that this will last for quite some time—maybe forever—as many pet owners are...
Human Grade Ingredients in Your Brand
In an upswing trend are sales of pet foods with human grade ingredients. It’s safe to say that this will last for quite some time—maybe forever—as many pet owners are...
Translating Value in Volume
Many manufacturers withstand the test of time because they found a balance between volume and value which fledgling ones usually have difficulty in doing so. This is because the idea...
Translating Value in Volume
Many manufacturers withstand the test of time because they found a balance between volume and value which fledgling ones usually have difficulty in doing so. This is because the idea...
Pet Anthropomorphism and Brands: Reshaping Pet ...
We have attributed human characteristics to animals longer than we care to remember. We dress them up like people. We talk to them, take them out for walks, and now, feed them gourmet...
Pet Anthropomorphism and Brands: Reshaping Pet ...
We have attributed human characteristics to animals longer than we care to remember. We dress them up like people. We talk to them, take them out for walks, and now, feed them gourmet...
Health Issues, Formulation and Sustainability
Left and right, retailers and consumers are bombarded by what is tagged as the ‘best nutrition’ for pets. And yet little has been discussed about the potential dangers of over-nutrition,...
Health Issues, Formulation and Sustainability
Left and right, retailers and consumers are bombarded by what is tagged as the ‘best nutrition’ for pets. And yet little has been discussed about the potential dangers of over-nutrition,...